- 63 → 85
Specialist Positioning Score
A fellowship-trained dermatologist in Mumbai with advanced clinical training and an established patient base. The challenge was not expertise. The challenge was that patients arriving online could not immediately see why this specialist was different.
ABOUT THIS CLINIC
A specialist dermatology clinic in Mumbai led by a fellowship-trained doctor. The qualifications were advanced. The clinical depth was genuine. But patient-facing platforms were not communicating any of this clearly. A patient searching this clinic online saw a functional practice, not a fellowship-trained specialist authority.
The challenge
Patients referred to this clinic were verifying online before booking. What they found was a capable clinic. Not a specialist authority. The fellowship training, the clinical depth, the procedural expertise were all present. None of it was communicating clearly across Google, the website, or any other platform a patient would check before making a decision.
Referrals were arriving consistently. Bookings were not following at the same rate. The gap was not clinical. The gap was perceptual. Patients were finding the clinic but not finding a reason to choose it with confidence.
Services Used:
DIAGNOSTIC FINDINGS
Authority score improvement
A full perception audit was run across every patient-facing platform. Three gaps were identified. Three gaps were fixed. The authority score moved from 63 to 85.
Clinical Authority Score
Specialist Positioning Score
Referral Continuity Score
What we found
Patients understood this was a dermatology clinic. They could not immediately understand this was a fellowship-trained specialist, not a general practitioner. The referral gap was the biggest issue. Patients sent by other doctors were searching online and finding nothing that confirmed specialist authority. The referral was arriving. The confidence was not.
The clinic did not become more qualified. The qualification was already there. What changed was the visibility of that qualification before consultation.
- Fellowship credentials repositioned as the lead authority signal across all platforms
- Specialist differentiation made explicit — patients now understand within seconds why this is not a general dermatologist
- Referral verification path strengthened — patients sent by other doctors now find immediate confirmation
- Referral verification path strengthened — patients sent by other doctors now find immediate confirmation
+22 pts
Authority Score
+34 pts
Specialist Positioning
+29 pts
Referral Continuity
